Measurement Specialist

Efficient Studio is a MarTech & AI-Automation consultancy on a mission to turn data chaos into clarity and clarity into growth. We're a lean, senior-heavy team that partners with Indonesia's leading brands to eliminate guesswork and drive decisions with real data. Fast-moving, no-fluff, high-impact.

We're looking for a Measurement Specialist who lives and breathes tracking, attribution, and measurement architecture. You won't just set up tags, you'll build the data foundation that C-level executives rely on to make million-dollar decisions. This is a high-impact, client-facing role where your work directly shapes how brands understand their customers.

• Design and implement end-to-end measurement frameworks across web and mobile properties
• Own Google Tag Manager implementations — from DataLayer architecture to custom triggers and variables
• Set up and maintain Mobile Measurement Platform (MMP) integrations using AppsFlyer and Branch
• Configure and audit analytics platforms: Google Analytics 4, AppsFlyer, and ContentSquare
• Implement and optimize Customer Engagement Platform (CEP) event tracking: MoEngage, CleverTap, and Braze
• Design and validate DataLayer schemas for web and mobile apps
• Consult clients on multi-touch attribution, data-driven attribution, and measurement best practices
• Conduct tracking audits and deliver clear, actionable recommendations to both technical and non-technical stakeholders
• Collaborate with Data Engineers, Analysts, and client-side dev teams to ensure data accuracy end-to-end

Must-Have:

• 2–3 years of hands-on experience in digital measurement / MarTech implementation
• Proficient in Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Solid experience with MMP: AppsFlyer and/or Branch
• Hands-on with at least one CEP platform: MoEngage, CleverTap, or Braze
• Strong understanding of DataLayer design and implementation (web & app)
• Deep knowledge of attribution models: multi-touch, data-driven, last-click, view-through
• Comfortable communicating technical concepts to non-technical clients
• ContentSquare or similar behavioral analytics experience is a plus

Nice-to-Have:

• Experience with BigQuery, SQL, or data pipeline basics
• Familiarity with mobile SDK integration
• Prior experience at a MarTech agency or consultancy

• Competitive salary based on experience
• Hybrid work setup 2 to 3 days WFO in Jakarta (office or client site)
• Direct exposure to Indonesia's top-tier brands across multiple industries
• Fast-paced, learning-heavy environment, you'll level up faster here than anywhere else
• A team that takes craft seriously and moves without bureaucracy

• Get genuinely excited when a tracking plan finally comes together perfectly
• Can hold your ground in a client meeting AND write clean GTM configs the same day
• Hate sloppy data as much as we do
• Are constantly curious about how measurement is evolving (server-side, consent mode, and beyond)