Privacy Policy
PT Efisiensi Kembang Teknologi (Efficient Studio) — Last updated: 26 March 2026
1. Introduction
PT Efisiensi Kembang Teknologi (“Efficient Studio”, “we”, “us”, or “our”) operates the website at https://efficient.studio. We are committed to protecting your personal data and respecting your privacy in accordance with Indonesia’s Personal Data Protection Law (UU No. 27 Tahun 2022, “UU PDP”) and, where applicable, the EU General Data Protection Regulation (GDPR).
This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights regarding it.
2. Data We Collect
2.1 Information You Provide
When you submit a service inquiry form on our website, we may collect:
- Identity data: Full name
- Contact data: Email address, phone number (optional)
- Business data: Company or brand name, website URL, estimated website traffic or monthly active users, monthly advertising spend, tools and platforms currently in use, and a description of your business challenges
The specific fields vary by service type (e.g. Measurement Architecture, Attribution, AI Implementation).
2.2 Automatically Collected Data
When you visit our website, we automatically collect:
- Usage data: Pages visited, time spent, clicks, and navigation patterns
- Device and browser data: IP address, browser type, operating system, referring URL
- Cookie data: See Section 5 below
3. How We Use Your Data
| Purpose | Legal Basis (UU PDP / GDPR) |
|---|---|
| Respond to service inquiries and route them to the relevant team | Legitimate interest / Contract |
| Understand your business needs to provide tailored service information | Legitimate interest |
| Analyse website usage to improve user experience | Legitimate interest / Consent |
| Marketing analytics and campaign performance measurement | Consent |
4. Third-Party Services We Use
4.1 Google Tag Manager & Google Analytics
We use Google Tag Manager to manage tracking on our website. Through it, we deploy Google Analytics 4 to measure website traffic and user behaviour. Both are only activated after you provide consent via our cookie banner.
Google’s privacy policy: https://policies.google.com/privacy
4.2 Make.com
Form submissions are forwarded to Make.com, an automation platform, which routes your inquiry data to our team. Make.com acts as a data processor on our behalf. Data may be processed on servers outside Indonesia.
Make.com’s privacy policy: https://www.make.com/en/privacy-notice
4.3 Google Fonts
Our website loads fonts from Google Fonts, which may result in your IP address being transmitted to Google’s servers as part of the font delivery process.
5. Cookies
| Category | Purpose | Activated |
|---|---|---|
| Strictly necessary | Website functionality | Always |
| Analytics | Measure website traffic and behaviour (via Google Analytics) | With consent |
| Marketing | Ad performance and attribution (via Google Tag Manager) | With consent |
You can manage your cookie preferences at any time via the cookie settings banner on our website.
6. Data Retention
- Inquiry form data: Retained as long as necessary to respond to your inquiry and for up to 3 years for business records, unless you request earlier deletion.
- Analytics data:Governed by Google’s data retention settings, typically 14 months.
- Website logs: Retained for up to 12 months.
7. International Data Transfers
Your data may be transferred to and processed in countries outside Indonesia (including the EU/EEA and USA) via Make.com and Google services. Where required, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses under GDPR).
8. Your Rights
Under UU PDP and/or GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Delete your personal data (“right to erasure”)
- Object to or restrict certain processing activities
- Withdraw consent at any time (for consent-based processing, e.g. cookies)
- Data portability— receive your data in a structured, machine-readable format
To exercise any of these rights, contact us at the address below.
9. Children's Privacy
Our website is not directed at children under the age of 18. We do not knowingly collect personal data from minors.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect any changes. We encourage you to review this page periodically.
11. Contact Us
If you have questions or requests regarding this Privacy Policy or your personal data:
PT Efisiensi Kembang Teknologi
Email: info@efficient.studio
WhatsApp: +62 813-1671-4353
Website: https://efficient.studio